What’s Real vs Rhetoric: The Emerging Concepts of AEO and GEO

As large language models increasingly shape how consumers discover, evaluate, and purchase products, the rules of digital visibility are being rewritten.

The worlds of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are colliding with commerce at a pivotal moment. But there are many unknowns as we navigate the early days of agentic commerce.

In this LinkedIn Live, hosted by StrategyēM’s Brian Walker, Cimulate CEO John Andrews, and CTO/MIT Professor Vivek Farias break down possible scenarios for the future of AEO & GEO in commerce. They explore the opportunities and risks that brands, retailers, and commerce leaders need to prepare for now.