Why AEO and GEO Are Broken: What Retailers Need Instead for the Agentic Web

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are the latest buzzwords in digital strategy—but are they already outdated? In this episode of AI Academy for Commerce, Vivek Farias, CTO of Cimulate and MIT professor, unpacks why these approaches miss the mark in an agent-driven web.

Instead of retrofitting your website for LLMs and AI agents, Vivek explains why retailers need purpose-built infrastructure—like Model Context Protocol (MCP)—to win in the new world of generative commerce.

• 👉 Learn why just optimizing for Perplexity, ChatGPT, or AI agents isn’t enough
• 👉 Discover the shift from SEO to structured APIs for agent interactions
• 👉 Get real-world examples from brands like West Marine and PacSun 

This video is a must-watch for any retail executive, CDO, or digital leader thinking beyond SEO and toward a true agentic future.