What is the Difference Between Generative AI and Predictive AI?

In this episode of AI Academy for Commerce, Vivek Farias breaks down the difference between generative AI and predictive AI in plain English. With so many AI terms floating around (machine learning, traditional AI, predictive AI, generative AI) Vivek helps you cut through the noise and focus on what really matters: solving the right business problem.

Vivek discusses:

– What makes AI “generative” versus “predictive”

– Why generative AI is about creating content (text, images, etc.)

– How predictive AI uses historical data to forecast outcomes

– Why it’s more important to be problem-driven than label-driven

If you’re a retailer, digital leader, or AI enthusiast asking:

– When should I use generative AI vs predictive AI?

– How do these technologies apply to product discovery, personalization, and sales forecasting?

– How do I pick the right AI tool for my business challenge?

👉 This video is for you.

🔍 Topics covered:

– Generative AI explained with real-world examples

– Predictive AI and forecasting in commerce

– How to stay focused on business problems, not buzzwords