Marine Equipment Retailer Replaces 3,000+ Rules and Boosts Revenue per User by 8.5% with Cimulate’s AI-Native Search & Discovery.
Before Cimulate
Before partnering with Cimulate, this marine equipment retailer had recently implemented Algolia—but after just four months, frustrations were mounting. Their search experience returned wildly irrelevant results—queries like “fish scaler” surfaced men’s apparel, while “sailing pants” brought up unrelated items. Search was brittle, requiring more than 3,000 hard-coded rules and 250 synonyms to function, yet still failed to distinguish between terms like “starlink mini” and “star link mini.” High null-result rates, low recommendation engagement, and clunky facets (like filtering batteries by color instead of Amperage Hours) made product discovery painful. The system lacked the contextual understanding needed for a marine-focused catalog—slowing conversions and undermining customer trust.
Key Results
8.5%
Increase in revenue per user
3.6%
Transactions per user
Why Cimulate
The company chose Cimulate for its AI-native platform purpose-built for commerce—offering a smarter, more intuitive way to guide customers and associates alike. With context-aware search and dynamic, tailored recommendations, Cimulate delivered immediate improvements in product discovery.
The platform enriched the experience with meaningful facets—like highlighting whether a fish finder includes a transducer—without relying on manual rules.
After Cimulate
With Cimulate, this retailer saw immediate gains in digital performance—delivering more relevant search results, boosting shopper engagement, and driving measurable revenue impact. Revenue per user increased by 8.5%.
But the impact didn’t stop online. The retailer extended Cimulate’s AI to power associate-facing tools—transforming desktop stations into real-time knowledge hubs. Cimulate is helping in-store associates become instant experts by tapping into their knowledge base, accelerating training, and improving service. With synthetic journey simulation and fast implementation, Cimulate closed the data gap and unlocked smarter selling across channels. Now, even new hires can confidently guide customers using dynamically generated, expert-level insights.
The impact of implementing Cimulate goes beyond measurable performance improvements. The overall web experience now feels smoother, passing the eye test for the internal teams and end customers. Shoppers can now search more natural, context queries and get accurate, relevant results. For merchants, the platform is significantly easier to maintain, allowing them to utilize the merchandising tools for high-value configurations.
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