How do you Model a Synthetic Customer Journey?

Ever wondered how to simulate real customer behavior without relying on massive amounts of real data? Vivek Farias breaks down how to model a synthetic customer journey using AI and large language models.

🛍️ Learn how synthetic journeys:

– Start with customer intent, just like real shoppers

– Simulate browsing, clicking, and decision-making behavior –

Give your team insights into how different personas interact with products

Whether you’re building smarter search, recommendations, or AI-driven retail systems, understanding synthetic customer journeys can help you predict behavior, optimize experiences, and close the data gap.