How Top Brands Create Customer-Centric AI Shopping Assistants

Build AI Shopping Assistants That Customers Actually Trust

AI shopping assistants are reshaping digital commerce, but adoption depends on more than just integrating this technology to your ecommerce site. In this research from Gartner®, discover the four principles leading brands use to design customer-centric AI assistants that drive trust, engagement, and measurable revenue impact.

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“Cimulate stood out because they didn’t just promise better search - they delivered a next-generation discovery experience tailored to our brand, our products, and our customers. Their AI-native approach gives us the ability to engage shoppers with precision, speed, and relevance in a way that legacy systems simply can’t match.”

“What impressed us about Cimulate was their ability to turn cutting-edge AI into tangible business outcomes for retailers. They’ve built a platform that doesn’t just bolt on AI - it reimagines the entire product discovery experience for the agentic era. That’s the kind of category-defining company we look to back.”

Gartner, How Top Brands Create Customer-Centric AI Shopping Assistants, By Ant Duffin, 19 February 2026
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