Do Companies Have to Enrich Their Own Product Data to Optimize AEO?

Is manually enriching your product data always necessary, or can a smart search engine do the heavy lifting? Vivek Farias breaks down when product data enrichment truly adds value, and how to bridge the gap between how your brand describes products and how customers actually search for them.

👀 Key takeaways:

– Avoid mismatches between brand language and shopper language

– Know when explicit enrichment matters and when it doesn’t

– Boost product discoverability without unnecessary manual work

If you want your search and discovery to actually connect with customers, this is a must-watch.