Two leaders in AI-powered product discovery with distinct technical approaches

Both Cimulate and Constructor help retailers & brands unlock more revenue through better search and discovery. But while Constructor is a strong platform built over legacy search foundations, Cimulate was designed from day one as AI-native agentic commerce infrastructure—offering deeper extensibility, unique synthetic data advantages, and faster adaptability.

strengths

AI-Native CommerceGPT – custom-built per customer, leveraging relevant knowledge from general LLMs, tuned with each retailer’s catalog and data.

Solving the data challenge – Only Cimulate creates millions of synthetic shopping journeys, building an extensive library of synthetic data, to solve cold starts, long-tail queries, and seasonal shifts.

Real-Time Adaptability – We deliver relevant results based on search or clickstream behavior, and we’ll update as intent changes – there’s no need to set up complex rules & overrides as opposed to competitive technologies. But we provide the tools to ensure full merchandising control.

Future-Proof – built for answer engines with features like MCP Server, conversational AI, and agentic commerce—extensible far beyond search.

at a glance

Proprietary Native Commerce Core™ built for enterprise eCommerce

Search & recommendations (behavioral re-ranking, predictive analytics)

Enterprise clients like Petco, Sephora, Target AU

Strong merchandising controls layered on AI (boost/bury, pinning, A/B testing)

Proven scale

Feature Comparison

Feature
Search & Autosuggest
Context-aware, typo tolerance, semantic + generative AI search
Context-aware, typo tolerance, semantic search
Recommendations
Integrated, plus tuned with CommerceGPT for context-rich real-time recommendations
Integrated upsell & cross-sell
Category/Browse
Real-time contextual ordering, adaptive to shopper intent
Dynamic, personalized ordering
LLM/AI Core
CommerceGPT: AI-native, per-customer custom models
Proprietary engine with LLM bolt-on
Synthetic Data
Unique: millions of synthetic journeys for cold-start/long-tail
None
Merchandising Tools
Rules + real-time AI adaptation, stronger override flexibility
Rules (boost, bury, pin), A/B testing, scheduling
Analytics & Insights
Dashboards, ROI attribution, plus AI-driven opportunity surfacing
Dashboards, ROI attribution, audits
Scalability
Cloud-native, enterprise-scale
Cloud-native, enterprise-scale
Future Readiness
Conversational, answer engine optimization analytics, MCP integrations, flexible agentic commerce, designed for extensibility into AI agents
Conversational agent, visual/quiz search

Example Constructor Replacement

A leading fashion & apparel retailer replaced Constructor with Cimulate, and saw these results: 

XX%

Clicks Per Visit
post Cimulate integration

XX%

Revenue Per User
post Cimulate integration

XX%

Add to Cart Per Visit
post Cimulate integration

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