Two enterprise approaches to commerce search & discovery

Both Cimulate and Bloomreach deliver AI-powered product discovery for enterprise retailers. Bloomreach is known for combining search with a broader customer experience suite, including CMS and CDP integrations. Cimulate, in contrast, is AI-native and laser-focused on commerce search, recommendations, and agentic commerce—delivering faster adaptability, synthetic data advantages, and future extensibility.

strengths

CommerceGPT – Custom, per-retailer AI-native models tuned with each catalog and shopper dataset, unlike Bloomreach’s shared network-effect models.

Synthetic Data Generation – Only Cimulate creates millions of synthetic shopping journeys, building an extensive library of synthetic data, to solve cold starts, long-tail queries, and seasonal shifts.

Real-Time Adaptability & Controls – Bloomreach emphasizes autonomous optimization; Cimulate balances real-time adaptation with merchandiser override controls.

Agentic Commerce Readiness – Cimulate is built for the future of answer engines, AI shopping assistants, and agent-driven commerce.

at a glance

Platform: Bloomreach Discovery within the Bloomreach Experience Cloud

AI/ML Layer: Loomi AI stack combining keyword, vector, and semantic search

Integrated Suite: Search + CMS + CDP, supporting omnichannel personalization

Features: AI synonyms, query relaxation, A/B testing, personalization segments

Customers: Enterprise brands like Staples, Puma, Carrefour

Strength: Unified digital experience across content and commerce

Feature Comparison

Feature

Core Search

Natural language-based search, able to understand intent and context

Keyword + semantic + vector (Loomi AI)

Synonym & Query Handling

Adaptive enrichment and semantic parsing via CommerceGPT

AI synonyms, query relaxation

Recommendations

Deeply embedded in CommerceGPT, tuned per customer

Pathways recommendation engine

CMS/CDP Integration

Focused commerce-first stack, extensible via APIs/MCP

Strong integration across Bloomreach suite

LLM/AI Core

CommerceGPT: AI-native, custom-built per retailer

Loomi AI with optional LLM-based precision

Synthetic Data

Unique: millions of synthetic shopping journeys

None

Merchandising Tools

Rules + real-time AI adaptation, merch-first controls

Powerful rules, visual editor, AI merchandising suggestions

Performance & Scale

Enterprise-scale, cloud-native, adaptive in real-time

Handles tens of millions of SKUs, enterprise SLAs

Future Readiness

Agentic commerce: answer engines, MCP integrations

Vector/semantic + LLM precision

Example Bloomreach Replacement

A leading furniture retailer replaced Bloomreach with Cimulate, and saw these results:

XX%

Clicks Per Visit
post Cimulate integration

XX%

Revenue Per User
post Cimulate integration

XX%

Add to Cart Per Visit
post Cimulate integration