Move beyond rules-based search to true AI-native product discovery

CommerceGPT – Unlike Algolia’s general-purpose semantic search, Cimulate trains a custom CommerceGPT model for each retailer, tuned with catalog and shopper data, which uniquely understands customer intent.

Synthetic Data Generation – Through a proprietary process called “Distillation via Simulation,” Cimulate generates millions of simulated shopping journeys to close the first-party data gap most retailers face which limits AI effectivness – something Algolia does not address.

Real-Time Adaptability & Controls – Cimulate focuses on real-time adaptability for merchandisers, giving override controls that balance AI with business intent. Algolia’s developer tooling exists to develop & tune a significant amount of rules & overrides.

Agentic Commerce Readiness – Cimulate builds for the future of answer engines, shopping assistants, and agent-driven commerce. Algolia extends traditional search with semantic AI.