About the Webinar
As large language models increasingly shape how consumers discover, evaluate, and purchase products, the rules of digital visibility are being rewritten.
The worlds of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are colliding with commerce at a pivotal moment. But there are many unknowns as we navigate the early days of agentic commerce.
In this LinkedIn Live, hosted by StrategyēM’s Brian Walker, Cimulate CEO John Andrews and CTO/MIT Professor Vivek Farias will break down possible scenarios for the future of AEO & GEO in commerce. They’ll explore the opportunities and risks that brands, retailers, and commerce leaders need to prepare for now.
your Speakers
Meet our Panelists
John Andrews
John Andrews is the CEO and Co-Founder of Cimulate, bringing decades of retail, eCommerce, and digital transformation experience.
A serial entrepreneur and industry leader, John has built and scaled multiple ventures at the intersection of retail and technology, including leadership roles at Oracle, co-founding Celect (acquired by Nike), and driving innovation to help retail brands unlock new revenue through AI-powered solutions.
Vivek F. Farias
Vivek F. Farias is the CTO and Co-Founder of Cimulate and a Professor at MIT Sloan.
A leading expert in AI, optimization, and large-scale systems, Vivek earned his Ph.D. at Stanford, conducted pioneering research at the MIT AI Lab, and was the Co-Founder and CTO of Celect (acquired by Nike), where he helped transform retail analytics with AI-powered solutions.
Vivek F. Farias
Brian has worked in digital commerce, software and marketing for over thirty years, having held leadership roles in almost every conceivable role around the proverbial table – practitioner, product owner, start-up founder, analyst, software, services, and then back to software.