Careers

Before AI was reshaping the world, Vivek Farias and John Andrews were already doing it in retail. Vivek, an MIT professor and leading researcher in AI and reinforcement learning, and John, a business executive with deep roots in commerce technology, first teamed up at Celect, an AI-driven demand forecasting platform. Celect was acquired by Nike, where their work helped fuel digital transformation at one of the world’s most iconic brands. But they saw a bigger opportunity: While most of the world was stuck executing legacy personalization approaches, the real unlock for commerce would be context—the ability to understand a shopper’s intent and goals in the moment.

So, they came back together to build Cimulate—a next-generation AI company purpose-built for commerce. With Vivek’s deep technical expertise in reinforcement learning and contextual prediction, and John’s leadership in product, marketing, and scaling enterprise platforms, Cimulate is their answer to a broken status quo. It’s not just better search. It’s a smarter, AI-native layer for commerce—one that adapts, predicts, and performs in real time, using context to drive conversions.

Together, they’re building a future where every shopper interaction is intelligent, contextual, and instantly optimized. And they’re starting with search.