Cimulate was founded to tackle a complex challenge in ecommerce using the smartest, most innovative AI solutions. We’ve always thought of ourselves as a pretty cool company, but this year, Gartner agrees.
Cimulate has been named a Gartner Cool Vendor in AI for Marketing!
What is a Cool Vendor?
In our view, the Gartner Cool Vendor report highlights companies that are innovative and acting at the right time. These vendors solve problems in disruptive ways and use intelligent technology to scale business opportunities efficiently. We feel that being named a Cool Vendor highlights a company’s role in shaping the future of its field and signifies recognition from a leading research and advisory firm.
Our Perspective on Why Cimulate is a Cool Vendor
Cimulate was founded as AI began reshaping shopping experiences, and we recognized a growing challenge in product discovery. Our goal was to approach it with an innovative, cutting-edge solution.
While generative AI has been mostly applied to content creation in marketing, Cimulate uses it to enhance search, product discovery, customer engagement, and personalization. The key to enhanced personalization and product discovery lies in overcoming the data disadvantage, which Cimulate solves with distillation via simulation.
We generate synthetic shopping data by creating shopper personas and simulating thousands of shopping journeys to understand purchase intent. This data trains CommerceGPT, which is then tuned with our client’s own data and business goals to deliver highly personalized, actionable insights.
Our approach powers search and recommendation engines to better understand shopper intent, driving more conversions and improving the overall customer experience.
To us, being named a Cool Vendor confirms the impact of our product in enhancing search and product discovery. We’re excited to keep innovating and helping brands unlock the full potential of AI-driven commerce.
DISCLAIMER:
Gartner Reports: Gartner, Cool Vendors in AI for Marketing, Sandy Shen, Nicole Greene, Suzanne Schwartz, and Julian Poulter, 27 October 2025
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