Conversational Commerce Has Changed—Here’s What Retailers Need to Know

Conversational commerce isn’t new. What’s new is that it finally works.

In this episode, Co-Founder and CTO Vivek Farias explains how the rise of generative AI platforms like ChatGPT, Claude, and Perplexity is reshaping how shoppers search—and what that means for retailers.

🧠 You’ll learn:

What conversational commerce really means (and why it’s not just chatbots)

How shoppers now provide rich, nuanced context—not just short keywords

Why retailers must move from “butter dress” queries to full conversation understanding

How LLMs make it possible to respond to complex customer prompts in real time

Why legacy search systems break when shoppers stop “playing along” with keyword rules

💡 “If your system can handle ‘yellow dress’ but fails on ‘I need something for my friend’s destination wedding in Tulum’—you’re already behind.”

Today’s shoppers are asking more complex questions—and tomorrow’s revenue depends on your ability to answer them.