Today we officially launched CommerceGPT, and I couldn’t be more excited. 

This is a milestone for Cimulate, and a signal of how fast commerce is changing. We’re not iterating on the old world of brittle personalization, keyword search, and bolt-on AI. We’ve built something entirely new: the first AI-native platform built for agentic commerce. 

For years, retailers have been promised “intelligent” experiences—only to end up with more rules to manage and less signal to act on. The real blocker? A data disadvantage. Most brands don’t have the clickstream scale of Amazon, so AI often underperforms, or misfires entirely based on limited data. 

CommerceGPT changes that. Our proprietary approach—distillation via simulation—generates synthetic, high-fidelity shopping behavior based on large-scale LLMs and your product catalog. It simulates customer behavior. It closes the gap. It gives your search, recs, and conversational co-pilots the context they’ve always lacked. This new engine doesn’t just improve product discovery—it redefines it.  

Here’s a video that showcases what CommerceGPT is: 

From our perspective, a true CommerceGPT should: 

• Combine commerce-relevant data from general purpose LLMs AND proprietary data 

• Build synthetic data & personas, and simulate behavior at Walmart and Amazon scale 

• Learn what drives conversion 

• And put it to work through real AI-powered experiences 

That will make sure every retailer is ready for AI to drive significant impact (and revenue) for their organization. 

But we’re not stopping there – as part of our CommerceGPT platform, we also announced our MCP Server, which helps retailers & brands optimize for agent-to-agent commerce. While “Agentic Commerce” has quickly become a popular term associated with agents supporting the human prompt, a new future is quickly arriving where agents speak to each other following a human prompt. And retailers need to prepare to speak fluent agent – which is both a new opportunity and significant challenge. Our approach helps retailers speak to answer engines like ChatGPT, Perplexity, and Claude in the unique natural language ways which are completely different than the marketing tactics used to appeal to 2-3 words in a google search.  

And it’s already working. Retailers like PACSUN, Tillys, and West Marine are already seeing faster time to value, sharper conversion rates, and dramatically better engagement. They’re not just piloting a new product—they’re stepping into a new way of working. 

To meet that momentum, we’ve quietly scaled our Product, Research, and Engineering teams—bringing world-class talent from search, AI, and commerce. Because this is just the start. 

At Cimulate, our mission is simple: 

To empower commerce teams with mind-blowing AI technology that helps them move faster, convert smarter, and create customer experiences they’re proud of. 

And our vision? 

A future where every brand competes with giants—powered by AI that feels like magic and performs like a secret weapon. 

CommerceGPT is our first major step toward that future. While this is our launch day, we’re really unlocking a new era—for shoppers, agents, and the teams that serve them. 

Let’s go.
— John