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Podcast

Smarter Shopping with AI: John Andrews on THE ECOMMERCE EDGE

June 6, 2025

Our Co-founder & CEO, John Andrews, joined Jason Greenwood on THE ECOMMERCE EDGE Podcast to dive into how Cimulate is redefining product discovery with CustomerGPT—our generative AI model that predicts customer behavior and personalizes shopping experiences. From smarter search to outcome-driven optimization, John shares how we’re helping eCommerce brands sell better, faster, and more conversationally.

Smarter search
starts with context.

Cimulate powers context-aware search and conversational experiences. Our core platform, CommerceGPT, solves a data challenge by simulating millions of shopping journeys to understand shopper intent and drive conversion.