Event

Join Cimulate at eTail Boston

August 11-14

 

Sheraton Hotel, Boston MA 

 

From the AI Summit Day on August 11 to the main event on August 12-14, Cimulate is bringing the future of commerce to Boston.

We’re excited to be at eTail Boston this year, kicking things off at the AI Summit Day on August 11! Our Co-Founders John Andrews (CEO) and Vivek Farias (CTO) will take the stage and share actionable insights on how AI is transforming the ecommerce and retail industries. From August 12-14, visit us at our booth to see how our AI platform helps brands improve customer experiences, drive conversions, and stay ahead of competition. 

Why eTail Boston is a must-attend event for retail and ecommerce professionals

eTail Boston is the premier conference for retail and ecommerce innovators, bringing together industry leaders to share insights, strategies, and technologies that shape the future of digital commerce. From cutting-edge AI solutions to customer experience trends, eTail offers actionable takeaways, networking opportunities with top brands, and a firsthand look at the innovations driving growth in retail. 

Our Speakers

Meet our Experts at eTail's AI Summit Day

We’re bringing our best minds to eTail Boston to show you how Cimulate is revolutionizing the retail and tech industries. Our Co-Founders John Andrews and Vivek Farias will be speaking at the AI Summit Day on August 11. They will share insights on artificial intelligence in the retail and ecommerce spaces. On August 12-14, come find Jess Iandiorio (CMO), Paul Erickson (VP of Sales), and Brett MacQuarrie (Senior Account Executive) at our booth, #S8. 

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John Andrews

Co-Founder & CEO

John Andrews is the CEO and Co-Founder of Cimulate, bringing decades of retail, eCommerce, and digital transformation experience.

A serial entrepreneur and industry leader, John has built and scaled multiple ventures at the intersection of retail and technology, including leadership roles at Oracle, co-founding Celect (acquired by Nike), and driving innovation to help retail brands unlock new revenue through AI-powered solutions.

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Vivek F. Farias

Co-Founder & CTO

Vivek F. Farias is the CTO and Co-Founder of Cimulate and a Professor at MIT Sloan.

A leading expert in AI, optimization, and large-scale systems, Vivek earned his Ph.D. at Stanford, conducted pioneering research at the MIT AI Lab, and was the Co-Founder and CTO of Celect (acquired by Nike), where he helped transform retail analytics with AI-powered solutions.

Visit Cimulate's Booth at eTail Boston 2025

Come stop by our booth, #S8, to: 

– See live demos of our AI-powered search and technology

– Meet our experts and discuss how LLM-based search can supercharge your ecommerce strategy

– Get a firsthand look at how Cimulate’s CommerceGPT and MCP Server can improve your bottom line