September 14-17
Huntington Beach, California
RetailClub 2025 is where the brightest minds in retail and ecommerce gather to explore innovations that move the industry forward. This intimate forum is designed for strategic conversations, actionable insights, and building powerful connections. As a proud sponsor, Cimulate will showcase how our CommerceGPT and MCP Server solutions are helping retailers stay ahead in an era of rapid change.
Cimulate co-founders John Andrews and MIT Professor Vivek Farias, who previously built Celect together (acquired by Nike), bring decades of combined expertise in retail, commerce, and AI, with a proven track record of scaling retail technology and pioneering LLM-powered solutions. They will be joined by Paul Erickson, Cimulate’s head of sales, at RetailClub. The three provide exceptional expertise in the field and look forward to connecting and discussing Cimulate’s innovations.
John Andrews is the CEO and Co-Founder of Cimulate, bringing decades of retail, eCommerce, and digital transformation experience.
A serial entrepreneur and industry leader, John has built and scaled multiple ventures at the intersection of retail and technology, including leadership roles at Oracle, co-founding Celect (acquired by Nike), and driving innovation to help retail brands unlock new revenue through AI-powered solutions.
Vivek F. Farias is the CTO and Co-Founder of Cimulate and a Professor at MIT Sloan.
A leading expert in AI, optimization, and large-scale systems, Vivek earned his Ph.D. at Stanford, conducted pioneering research at the MIT AI Lab, and was the Co-Founder and CTO of Celect (acquired by Nike), where he helped transform retail analytics with AI-powered solutions.
Paul is a seasoned business leader with deep expertise in enterprise technology sales and go-to-market strategy. At Cimulate, he plays a key role in driving commercial growth and shaping the future of retail commerce through AI-powered solutions like CustomerGPT. With a track record of helping companies innovate and scale, Paul is passionate about transforming how brands connect with their customers.
Topic: AI Innovation
Speaker: Vivek Farias, Co-Founder and CTO
Date Time: Monday 9/15 @ 12:10pm (PT)