What Gartner® Recommends:

Top 20 Gen AI Use Cases For Retailers Plotted Against Value & Feasibility

Retailers are moving fast on GenAI. This Gartner® Report can be used to inform strategic conversations and guide investment decisions.

Explore the Gartner® research: “Generative AI Use-Case Comparison for Retail”

  • We believe the top 20 GenAI use cases in retail can be understood as falling into categories like likely wins, marginal gains, or calculated risks—based on Gartner®‘s published framework.
  • Our takeaway: retail teams can use this scorecard-style approach to prioritize GenAI initiatives more strategically.
  • From our perspective, use cases like conversational chat, enhanced search, and personalization stand out as high-value, high-feasibility opportunities.

View Gartner's Research