Explore the Gartner® research: “Generative AI Use-Case Comparison for Retail”
We believe the top 20 GenAI use cases in retail can be understood as falling into categories like likely wins, marginal gains, or calculated risks—based on Gartner®‘s published framework.
Our takeaway: retail teams can use this scorecard-style approach to prioritize GenAI initiatives more strategically.
From our perspective, use cases like conversational chat, enhanced search, and personalization stand out as high-value, high-feasibility opportunities.