Each year, digital commerce companies spend billions of dollars to get shoppers to their sites, using search and display ads, media buys, and OOH (out-of-home) advertising to drive prospective customers to their online storefront.
Once shoppers get there, though, they are often frustrated by a buying experience that fails to deliver the results they are looking for. We call this the “leaky bucket problem”; if the bottom of the funnel fails, all top of funnel efforts have been wasted.
In the age of Amazon and instant gratification, buyer patience is at an all-time low, and it is imperative for digital commerce companies to deliver a smart, fast, and frictionless buying experience to their digital shoppers.
Our new platform, CustomerGPT, is a first-of-its-kind solution for digital commerce companies who need help optimizing their customer experience.
CustomerGPT ushers digital commerce into the future with a platform that delivers a better buying experience, higher conversion rates, and more dollars to its clients.
CustomerGPT is improving upon the path trailblazed by platforms like Algolia 10 years ago. For the past decade, optimizing website search has been a matter of using smarter algorithms to chart the buying experience.
The advent of Large Language Models (LLMs) in recent years has provided the opportunity for a new breakthrough in optimizing the customer experience.
For decades, digital commerce has been at the mercy of keywords—but even the tightest keyword strategy can’t capture customer intent.
However, generative AI can.
The Cimulate CustomerGPT customer choice transformer model is trained on the internet and tailored to business needs, giving you a much better way to capture customer intent. It uses the power of language to balance the browsing experience with relevant content and conversational shopping.
CustomerGPT is trained on the open internet and fine-tuned on each company’s product and behavioral data, using that knowledge to process better search results that match buyer intent.
For example, a customer searching for “Nike” on the Tilly's website is looking for something different than a customer searching for “Nikes.” The former is searching for brand apparel, while the latter is clearly searching for a pair of Nike shoes.
Until CustomerGPT, no platform has had the ability to distinguish between such nuanced searches - which happen thousands of times a day on major retail brand websites.
And it doesn’t just stop there - CustomerGPT picks up on things that even your most active merchandisers don’t always catch. For example:
CustomerGPT understands shopper behavior better than any other platform on the market, giving it the power to deliver truly optimized search results that perfectly match shopper intent.
CustomerGPT learns on the go, using business and buyer data to improve conversion rates automatically by enhancing the quality of search results, predict customers’ next moves, and unifying the search and browse experience seamlessly.
Gone are the days of manually updating your website catalog and doing guesswork to optimize for buyer intent.
CustomerGPT tracks metrics like click-through rate, margin, and net revenue for your company, understanding how to serve up your catalog in a way that delivers the maximum ROI from every visitor to your website.
CustomerGPT provides a conversational shopping assistant that is directly integrated with your products – a step above the disconnected Chatbot in the lower right hand corner. Like having your best in-store sales associate present at all times, CustomerGPT can provide product recommendations, answer care and materials questions, compare options, and ask questions, all with each customer’s personalized context front and center.
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These features are the reason brands like Tilly’s and PacSun have replaced their outdated digital commerce platforms with Cimulate, receiving lifts in website conversion rate and revenue.
CustomerGPT is revolutionizing the digital commerce experience for retail brands. In today’s crowded online shopping landscape, your business needs a competitive edge to ensure it captures as much revenue from prospective buyers as possible.
CustomerGPT is the newest and best weapon in the battle for market share, giving companies the ability to make the buying experience on their website better than their competitors while delivering more value to their customers.
Early adopters of the platform stand to gain the greatest edge, so leverage the power of having a personalized AI engine for your brand on your website. Get a demo of CustomerGPT today.