Our team at Cimulate is excited to be taking part in NRF 2025 in New York City from January 11th - 14th, located at booth 1141.
NRF is one of the largest retail shows of the year, featuring attendees from over 3,000 retail companies. If you have been in this space for a while, you know it is a hectic three days and a bit of a reunion for old friends and colleagues.
Swing by our booth to learn more about CustomerGPT, our generative AI platform helping retailers delight customers while exceeding their business objectives.
What is CustomerGPT?
CustomerGPT is the LLM-based operating system that powers the commerce experience server, purpose-built to understand your products, your customers, and how they interact. In building CustomerGPT, our team of AI experts and researchers have harnessed the reasoning and power of Large Language Models (LLMs) at the speed and scale of commerce, tailored to your proprietary data.
CustomerGPT knows your customer’s next move before you do and is able to serve up the most relevant assortment of content and products that transforms intent into action.
We’ve started with search and discovery, delivering lightning-fast solutions that connect and convert. Gone are the days of manual merchandising, as CustomerGPT automatically adjusts each product assortment to optimize for revenue, margin, or whatever business goal you need.
This is an incredible leap forward for online retailers. Up to this point, platforms like Algolia and Bloomreach have been dominated the market. These platforms are using decade-old technology built on keyword search and algorithms to power search and discovery on retail websites.
The digital commerce industry is behind the curve. CustomerGPT is here to guide it forward into the AI-powered world in which we now live.
Why We Founded Cimulate
Cimulate CTO Vivek Farias and I have spent the last two decades developing a deep understanding of retail supply chaing and digital commerce, learning to apply the latest technology to improve results for online retailers.
I ran Product at Endeca over a decade ago, and thought search was a solved problem at this point. It is not. When I was VP Product Management, Demand, and Supply Management at Nike, I got an inside look at how large retailers think about solving their most critical problems. Digital commerce platforms are nowhere near as intelligent as they need to be in order to truly understand customer intent.
Customers also want to interact using natural language, but online retailers couldn’t quite meet them on conversational terms. In-store shoppers love having access to product experts who can guide them quickly to their desired products. Why should online shopping be any different?
We’ve spent the last two years building CustomerGPT to solve these problems, raising over $30M from the world’s leading venture capital companies to achieve our mission.
As we kick off 2025, CustomerGPT is live and already powering digital commerce search and discovery for industry-leading retailers like Tillys,, as one example. These early adopters were able to quickly implement the Cimulate platform and view the power of CustomerGPT for themselves.
The return-on-investment they saw after an initial A/B test was so quick and so impactful that they immediately replaced their legacy systems with CustomerGPT and never looked back. We’re excited to help thousands more digital retailers get a jumpstart on their business goals in 2025.
Meet Us at NRF 2025
NRF 2025 is your opportunity to meet us in person and see CustomerGPT in action for the very first time.
Book time with me here to get a personalized demo of CustomerGPT and learn how it can dramatically enhance your customer experience and top-line revenue in 2025.
The Cimulate Team and I are excited to meet you!