The retail industry is at an inflection point, and Cimulate is leading the charge in AI-driven transformation. We’re excited to announce that we’ll be at ShopTalk 2025, taking place from March 25-27 at the Mandalay Bay Convention Center in Las Vegas, NV. Our Co-Founder and CTO, Vivek F. Farias, will be speaking on a Value Stage panel on Thursday March 27, at 1:35pm, covering Technologies Maximizing the Value of Data and AI, and our VP of Sales, Paul Erickson, will be meeting with attendees to discuss why LLM-based search is revolutionizing retail. Stop by our Booth #1422 to see the future of AI-powered e-commerce in action!
Why ShopTalk is a Must-Attend Event for Retail and E-Commerce Professionals
ShopTalk has become the premier event for retail and e-commerce professionals, bringing together the industry’s most innovative thinkers, cutting-edge technologies, and groundbreaking insights. Attendees gain access to game-changing discussions on digital transformation, AI-driven commerce, customer experience, supply chain innovation, and more. The event attracts top retail executives, technology leaders, and investors looking to shape the future of shopping.
This year’s ShopTalk promises to be bigger and more impactful than ever, offering:
- Exclusive keynotes and panels featuring industry visionaries
- Networking opportunities with thousands of retail decision-makers
- Live demonstrations of the latest AI, analytics, and commerce innovations
- Workshops and sessions focused on solving today’s biggest retail challenges
For retail leaders navigating an increasingly digital and AI-driven landscape, ShopTalk 2025 is the place to be to discover the strategies and technologies shaping the future.
The Next Evolution of Retail Search: Why LLM-Based Search is the Future
Legacy keyword-based search is no longer enough to meet the demands of modern consumers. Static, rule-based search engines struggle with contextual understanding, intent recognition, and real-time adaptation. Today’s shoppers expect seamless, hyper-personalized experiences, and LLM-based search is the key to unlocking that future.
Why Keyword-Based Search Falls Short
- Limited Understanding: Keyword-based search relies on exact matches, often missing the nuances of natural language queries.
- Manual Rules-Based Merchandising: These systems require constant manual updates and optimizations, making them slow to adapt to evolving customer behaviors.
Inefficient Discovery: Retailers miss opportunities for product recommendations and discovery due to rigid, pre-programmed ranking rules.
The Power of LLM-Based Search
Large Language Models (LLMs) enable retailers to deploy search experiences that are dynamic, self-learning, and highly contextual. Unlike traditional search engines, LLM-based search can:
- Autonomously Learn and Improve – No manual rule adjustments needed; the AI continuously refines its results based on real-world interactions.
- Understand Natural Language – Customers can search conversationally, and the AI will interpret intent, context, and meaning.
Deliver Hyper-Relevant Results – Advanced ranking algorithms optimize product recommendations and search rankings in real-time.
At Cimulate, we’ve developed an enterprise AI platform that leverages LLM-based search to transform the digital shopping experience. Our AI-powered search solutions help retailers boost conversions, increase engagement, and enhance customer satisfaction.
Meet Our Experts at ShopTalk 2025
We’re bringing our best minds to ShopTalk to showcase how LLM-based search is reshaping e-commerce. Our Co-Founder and CTO, Vivek F. Farias, will be speaking on a panel, sharing insights on optimization and inference in large-scale stochastic systems—critical methodologies for AI-driven retail decision-making.
About Vivek F. Farias
Vivek is a Patrick J. McGovern (1959) Professor at the MIT Sloan School, affiliated with the Operations Management group and the ORC. His research spans supply chains, data science, and large-scale optimization, and he serves on the editorial boards of Management Science, Operations Research, and the INFORMS Journal on Optimization. Outside of academia, Vivek was co-founder and CTO at Celect, a predictive analytics company acquired by Nike, and he continues to advise several tech startups.
About Paul Erickson
Cimulate VP Sales Paul Erickson will be on-site, meeting with retail executives to demonstrate how LLM-based search is transforming e-commerce. If you want to learn how self-learning AI can drive more conversions, book a meeting with Paul at our booth.
Visit Cimulate’s Booth at ShopTalk 2025
We invite you to stop by our booth to:
- See live demos of our AI-powered search technology
- Meet our experts and discuss how LLM-based search can supercharge your e-commerce strategy
- Get a firsthand look at how Cimulate’s AI solutions can improve your bottom line
The future of retail AI is here. Join us at ShopTalk 2025 and discover how Cimulate is pioneering the next wave of AI-driven commerce. Book a meeting with our team today!