The digital commerce world is overdue for a change.

Most online retail companies are using decade-old technology to power product search and discovery on their websites.

Meanwhile, shoppers have higher expectations (and less patience) than ever when searching for products online.

Think about the past decade of innovation in digital marketing. Retail companies have updated their digital ads strategies to meet buyer demands by adopting social media advertising, search marketing, and more.

We’ve reached a similar inflection point at the point of conversion. Generative AI has given companies the power to dramatically enhance conversion rates at the point of sale, and yet few are equipped with the tools and knowledge to put it in practice today.

Meet CustomerGPT

Our team at Cimulate has been working tirelessly to harness the power of generative AI and create the perfect solution for digital commerce companies in our AI-driven engine, CustomerGPT, designed to enhance every aspect of the customer journey.

CustomerGPT marks a step change in the way online retailers can showcase their product catalogs, guide searches, communicate with shoppers, and more. Here’s how it works.

Commerce Experience Server

CustomerGPT is the LLM-based operating system at the core of the Commerce Experience Server, a generative AI native platform that enables retailers to deliver hyper-optimized content and context-aware search and discovery experiences. 

This server integrates context, content, and buyer insights seamlessly, allowing businesses to harness the full potential of LLMs without compromising speed or scalability. Essentially, CustomerGPT gets to know your product catalog inside and out, then understands how buyers conduct their searches, browse for products, and respond to search results.

CustomerGPT Platform

CustomerGPT serves as the operating system that addresses the limitations of legacy commerce technologies. It powers key functions across the customer journey, including:

• Search Optimization: Enhances search functionalities to deliver faster and more relevant results, reducing search abandonment and improving customer satisfaction.
• Product Discovery: Facilitates personalized product recommendations by understanding customer intent and preferences, thereby increasing engagement and conversion rates.
• Conversational AI: Enables natural language interactions, allowing customers to engage in meaningful dialogues with virtual assistants, enhancing the overall shopping experience.

By optimizing content delivery with real-time contextual understanding, CustomerGPT empowers retailers and brands to meet the rapidly evolving demands of today's consumers.

Performance Metrics

CustomerGPT has demonstrated significant improvements in key performance indicators:

• Engagement: Achieved increases above 20%, indicating a higher level of customer interaction and interest.
• Conversion Rates: Realized improvements exceeding 10%, reflecting a greater number of visitors becoming paying customers.

CustomerGPT automatically optimizes searches to drive these key metrics, and learns more about your buyers as time goes on.

Built for speedy implementation and rapid ROI, CustomerGPT makes life far easier for Chief Technology Officers and Chief Digital Officers looking to bring their online buying experience into the future and scale revenue as rapidly as possible.

The Benefits of CustomerGPT

CustomerGPT is important because it addresses critical challenges in the rapidly evolving landscape of digital commerce and customer experience.

1. Personalize Every Pixel

Customers now expect highly personalized buying interactions when they visit your website. CustomerGPT uses AI to analyze data in real-time and deliver tailored experiences, such as personalized recommendations, dynamic pricing, and context-aware messaging.

Just as Netflix and Spotify know what shows you want to watch and music you want to listen to, CustomerGPT quickly understands what products the average buyer on your website wants to buy, and knows how to serve up the precise products they’re looking for when they search.

2. Interact on your customers’ terms.

Many businesses rely on outdated algorithm-based commerce systems like Algolia and BloomReach that are not equipped to handle the complexity and demands of today's market. CustomerGPT provides faster, smarter, and more flexible solutions, helping companies transition from legacy systems to cutting-edge platforms.

3. Improved Search and Discovery

Traditional digital commerce search engines often fail to understand nuanced customer queries, leading to frustration and abandonment. CustomerGPT enhances search functionality with natural language processing (NLP), allowing customers to find products quickly and accurately, improving both user satisfaction and conversion rates.

4. Conversational AI

Customers increasingly prefer conversational interactions, with around 90% opting for livechat as their preferred contact method with companies. CustomerGPT enables businesses to deliver these experiences with advanced conversational AI, fostering engagement and building trust.

5. Real-Time Insights and Decisions

Customer needs and preferences can change rapidly. CustomerGPT enables real-time data analysis and decision-making, allowing businesses to adapt instantly to trends, behavior shifts, and market demands. 

In other words, you’ll never be lagging behind in updating your catalogue search based on business data. CustomerGPT will find inefficiencies in your search and discovery and automatically enhance the results shown to maximize revenue.

6. Cost Efficiency and Scalability

By automating complex processes, platforms like CustomerGPT reduce operational costs. They also scale easily to handle increased demand, making them indispensable for businesses of all sizes.

Early adopters of the platform like Tillys were so impressed during their initial trials of the platform that they ripped out their existing systems and replaced them with CustomerGPT.

7. Increasing Customer Expectations

Today's consumers are accustomed to the seamless experiences provided by tech giants like Amazon, Google, and Apple. CustomerGPT enables retailers to match or even exceed these high standards of service and personalization.

Power Your Digital Commerce with CustomerGPT

Here at Cimulate, we’re powering the changing of the guard for digital commerce.

CustomerGPT is more than just another commerce platform—it’s a revolutionary tool that combines cutting-edge AI with an unmatched ability to deliver personalized, efficient, and scalable customer experiences. 

Its technical capabilities and comprehensive approach to the customer journey make it the superior choice for businesses looking to stay ahead in a competitive digital landscape.

To get a demo of the CustomerGPT platform for your business, click here.